The first step in configuring SSO between Power BI and Snowflake, is to configure Snowflake for AAD in Azure Active Directory. Head over to Azure AD and select Enterprise Applications from the located under manage on the menu. After opening Enterprise applications, click + New Application and search for Snowflake.
If you’d like to customize the name for the Snowflake integration, that is possible at this point. Make any name changes and then click Create.
Next, in the Snowflake for AAD properties window, we will want to Assign a User or Group. In our test scenario, we will assign a single user. Click 1. Assign users and groups, selecting a user to use in Snowflake.